The purpose of this project is to create thousands of entrepreneurs via The Institute 4 Success lead by Dr. Bahadur, under the program named the Working on Entrepreneur (WoE) and Micro Franchising Models. The resultant, potentially creating 20 000 businesses and 100 000 direct and indirect jobs created.
Currently, there are approximately 43 models that have been piloted very successfully for the past 15 years. With a further 10 multi-brands, white-labeled. The model offers start-up equipment, on and off-site training, recipe, support systems, and structures, that are enjoyed by mature franchise models.
Endorsed by Minister Lindiwe Zulu [at the time] via a letter of support with a project size of R1,4 billion.